Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does access your shopping cart. What most businesses, unfortunately, do not realize though, is that their shopping cart is struggling to make it to the checkout counter. Bill Dunlap, managing director of Global Reach, Inc. notes that "for every $ 2 million a site is doing in domestic sales, they're leaving another $ 1 million on the table in international sales if they're not making them easily available."

To paraphrase the above, let me draw on a quote from Willy Brandt. The former West German Chancellor is reported to have once said: "If I'm selling to you, I speak your language. If I'm buying, dann muessen Sie Deutsch sprechen (then you must speak German)."

In economics this is referred to as opportunity cost – the cost of something in terms of an opportunity foregone. The opportunity cost of not speaking "German" is a whopping 50%! This simple truth is supported by statistics.

Donald A. DePalma reported in a study conducted for Forrester Research that "Visitors linger twice as long as they do at English-only URLs; business buyers are three times more likely to buy if addressed in their own language; and customer service costs drop when instructions are displayed in the user's language. " (Donald A. DePalma, Strategies for Global Sites, 1998).

Another Forrester Research report, quoted in an article titled "Reasons for Success in International E-Commerce" ( provides statistics that indicate "over 55% of the world world accesses the Internet from countries where English is not the native language. "

The message is loud and clear: Do not assume that there is no reason to translate your marketing materials or that English is used in other countries! To be sure, English is the lingua franca of the world, and many people do have the ability to read English. But, faced with a choice, would you pull out your wallet for a company that caters to your needs in your non-native language, or your native language?

If translation and localization is not part of your international e-commerce strategy, then you may be leaving money on the table!

And, if you see the truth in this message, you have a couple of options available: you can develop an in-house translation capability, or you can commission a professional translation service to translate your marketing materials. Developing an in-house translation capability is prohibitively expensive, not to mention that it is a long term effort. An appropriate analogy to illustrate this point that of an IT department.

So, unless you have deep pockets, buying translation is the way to go.

Buying translation, however, can be overwhelming with all the technical jargon, and frustrating with all the endless marketing hype and "mission statements" that are thrown at you. Fact is, the basics of purchasing translation are easy. Read on. Your starting point should be the clarification of your translation project requirements. Consider:

  • Whether your marketing materials are for internal consumption (including partners) or external consumption?
  • Whether cost is more important or quality is more important?
  • What is the time frame for your project?
  • What are your ongoing (long-term) professional translation service needs?

By clarifying project requirements, you are establishing the framework to answer the 2 most important questions that will determine the success of your translation project. Namely, what is the right type of translation, and what is the right professional translation service for your translation project?

Ensure the success of your translation project – Read this Japanese Translation Guide .

Banning Smoking in Public Places: A Necessary Evil?

Alongside the constant effort to encourage more smokers to quit smoking is the ever-present question as to whether smoking should be banned in public places. A lot of arguments have stemmed from this topic and many a friendship has ended because of this debate. Here are some of the strongest arguments for banning smoking in public places.

The most common complaint and the most obvious reason would be the effort of tobacco smoke on the surrounding environment. Now, this includes a wide range of things. There is the natural environment to look out for, and the health of the people in the immediate surroundings. Studies have shown that passive smokers suffer a great deal more than is imagined and this is a big reason why a push for banning smoking in public places is so important. Adults constantly exposed to cigarette smoke have been found to be more susceptible to developing the same smoking-related illnesses as the smokers themselves. Cancers, lung disease, and asthma are the most common diseases. Even worse, cigarette smoke in public places also harms children. Asthma and middle ear infection are the most noted illnesses of children exposed to second-hand smoke. Finally, the environment is also a victim of passive smoke as this adds to pollution- a problem that is already an increasing point of alarm worldwide. With all these facts in mind, banning smoking in public places seems like the most logical preventive measure.

Other reasons often heard have to do with work as well. Smoking increases illnesses and illnesses lead to absenteeism. Employers would serve themselves in promoting a smoke-free office. The fact that the chance to smoke is greatly lessened is one way to keep employees healthier. On a similar note, the employer is also duty-bound to protect other non-smoking employees from those hazards of being exposed to tobacco smoke. A ban on smoking in the office is definitely one way to solve all these attendant problems.

Finally, banning smoking in public places helps the person desperately trying to quit smoking actually quit. Triggers left by second hand smoke, which include the smell of the tobacco smoke in general, the smell left on clothes and other people’s persons, and the general view of smokers, push the temptation to light up even further to the forefront. Opinions given often show that people trying to quit smoking feel that they would be greatly encouraged by an environment more conducive to their new, cigarette-free lifestyle. Thus, banning smoking in public places also helps increase the number of quitters.

Generally, the feeling is that public places are places for everyone; hence, there should be some responsibility to ensure each person’s freedom. One aspect of this freedom is the right to inhale fresh air and not to be exposed to harmful health hazards. Passive smoking, no matter how far away still appears harmful to most. And this is the most basic reason why smoking should be banned in public places.

Credit Card Debt Bankruptcy Alternatives

Credit card debt is one of the main forms of debt that individuals have. They are easy to obtain, but hard to get rid of. Credit cards have high interest rates and in order to get rid of them fast is to file bankruptcy. Now, there is a way for you to get out of debt without bankruptcy and losing your assets. In order to get out of debt, you can try a program like debt consolidation.

Debt consolidation is when you make one low monthly payment minus all of the high interest. You will pay either a lower rate or none at all. In order to get started with the process of consolidating your bills, you will need to contact a company that handles debt consolidation. When looking for a company, you'll need to make sure that the company does not offer any hidden fees. There should not be a fee to get started. The only thing you should be paying the company is your monthly payment. You want to get out of debt and live a stress free life.

Debt consolidation can come in two forms. One way that companies consolidate debt is to offer you a loan where they will pay off all of your credit card debt. In return, you'll end up paying the consolidation company each month. The second one is when the consolidation company helps you to manage your debt. They will combine all of your bills and you will give the company a certain amount of money each month, so that they can distribute it out to all of your bill collectors.

Consolidating debt is a life saver for anyone with multiple cards that have high interest rates. When you have credit card debt, you're making your minimum payment each month, but the amount that you owe remains the same. In order for you to be able to see the debt amount getting lower is by paying more than the minimum each month. It's hard to pay more than the minimum because you have other bills to pay. Some people get so stressed out about their debt, that they're stop making payments completely. The only other option for you is to consolidate your debt. You will wonder why you did not do this a long time ago. In a couple of years, you will be debt free and be able to live your life normally again.

Practical Tips to Improve Your DSLR Photography Skills

Though there is a lot to learn about photography, it is extremely simple to research photography and find out about it, as with most things in life. Together with the above tips in hand, you probably have a clear idea of ​​where to start on your photography instruction. Keep practicing and learning new skills, and you'll be snapping shots like a pro right away.

Find out how to play with the shutter speed. You may choose to snap a quick picture or choose a slight exposure to capture a flow or move in its entity. You'll have to experiment with this and discover what type of speed matches specific situations. This is a question of personal style instead of a general rule to follow.

It is possible to allow the camera to pick the proper white balance for any particular environment, but sometimes the camera will get it wrong and the photo will look washed out.

If you're having difficulty holding your camera straight, purchase a tripod. A tripod will go a long way in helping to keep your camera in position, so that you can focus on other variables away from balance. Tripods work great if you're in the wilderness or in an irregular terrain.

Use a fantastic lens to have a better image quality. It is possible to make artistic pictures with any sort of equipment if you work hard and adapt your style to your gear. But getting a fantastic lens opens up more possibilities.

Make use of lines to draw the viewer's eye to the photograph. If done properly, the lines themselves may even be an interesting subject themselves. The use of lines in photography is a complex topic, but the most important issue to consider is they should draw you in, not push you apart.

You can do a lot to change the quality of your pictures by adjusting the focus of this shot. This does not always need to be in the middle of the photo. Getting your subject in the lower right hand or left hand corner, as an instance, can increase dramatic aspects of your picture.

You may move the subject around so you can get a shot you find interesting. Depending upon the impression you wish to convey, try shooting your subject from different sides or above and below.

Patterns can be an excellent design motif if you use them properly. You will find patterns on almost anything. You can locate them on lots of clothes, in design, and even in character.

Not as bad as you thought, right? As with any other subject, the world of photography is vast and has a plethora of information available on it. Sometimes, you just need a little clue as to where to start with it so you can "jump right in." Hopefully, you have received that from these tips.