Targeted Search Engine Optimization – How to Excell at Search Engine Optimization

Search engine optimization is very important to the success of an online business. Whenever any internet surfer has to find something on the web, he or she goes directly to the search engines. The keywords are typed in the search bar and the search engine is requested to find the relevant web sites. If your web site is search engine optimized, the search engines will be able to place you on the top of the result page.

If you are not search engine optimized, you may not find a place on the first page. The chances of being visited by the surfers increase if you happened to be on the first page of results when a related research is conducted. This is something really important to understand by the internet marketers. If you want to get more web traffic, you need to search engine optimize the content of your web site. If you want to excel at search engine optimization, you can find a lot of ways to do so.

Search engine optimization means that you are trying to become a search engine favorite. For this purpose you must submit your web site to the search engines as well as to the web directories. You will also need to rearrange the content of your web site. Meta tags and keywords should be there in the content of your web site. You must make sure that first few sentences of the content are keyword rich. In this way whenever a related search will be connected the search engine will find you and put you amongst the first ten web sites. In this way search engine optimization will result in high page ranking and as a result you will start getting more web traffic.

How to Easily Conduct a Reverse Mobile Phone Lookup From Home

Due to the increase in the trend of mobile communication usage today, people will more often than not encounter the problems of making and receiving wrong calls. When you make a wrong call you will most times not make the mistake a second time but receiving wrong calls on the other hand can become a problem if the person keeps calling.

In this case, you may want to run a reverse mobile phone lookup to be able to know who the person is. Other reasons why you may need a reverse mobile phone lookup are: to know the identity of a telemarketer, to know who your spouse or your child is talking to or just to associate a name with a number.

Reverse mobile phone lookup services can be gotten free or be paid for. If you are low on budget you may like to use any of the free services out there on the Internet. The following are ways by which you can get a reverse mobile phone lookup service for free:

• Using any of the search engines online: This approach largely depends on probability. This is because you may find it hard to get the information you are looking for if the mobile number owner has never placed it online for any reason. Another problem is that you can easily get the wrong or outdated information as there is no way of verifying the authenticity of the information.

• Asking for help in forums: To use this method all you need to do is to go to forums like yahoo answers etc. and ask fellow users there to help you locate the owner of a particular number. However the problem with this is that the person helping you might start asking for a few dollars. Latermore you may end up being directed to sites that may not give you what you really want.

After you have gone through these processes and you are not making any head way, your best bet will be to go for any good paid reverse mobile phone lookup. Using a paid service is like acquiring the services of an underground detective. A paid service will provide you with the following information:

• The name of the number's owner
• His or her current address
• Date of birth
• Marital status
• Location of the telephone number
• Owner's criminal records etc.

The fee for signing up with a paid service is usually negligible and also it is very flexible. You can decide to pay per search or pay for a one time subscription fee. The latter will allow you to search as many numbers as you want. These are options you can use in trying to run a reverse mobile phone look up.

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does access your shopping cart. What most businesses, unfortunately, do not realize though, is that their shopping cart is struggling to make it to the checkout counter. Bill Dunlap, managing director of Global Reach, Inc. notes that "for every $ 2 million a site is doing in domestic sales, they're leaving another $ 1 million on the table in international sales if they're not making them easily available."

To paraphrase the above, let me draw on a quote from Willy Brandt. The former West German Chancellor is reported to have once said: "If I'm selling to you, I speak your language. If I'm buying, dann muessen Sie Deutsch sprechen (then you must speak German)."

In economics this is referred to as opportunity cost – the cost of something in terms of an opportunity foregone. The opportunity cost of not speaking "German" is a whopping 50%! This simple truth is supported by statistics.

Donald A. DePalma reported in a study conducted for Forrester Research that "Visitors linger twice as long as they do at English-only URLs; business buyers are three times more likely to buy if addressed in their own language; and customer service costs drop when instructions are displayed in the user's language. " (Donald A. DePalma, Strategies for Global Sites, 1998).

Another Forrester Research report, quoted in an article titled "Reasons for Success in International E-Commerce" (webpronews.com) provides statistics that indicate "over 55% of the world world accesses the Internet from countries where English is not the native language. "

The message is loud and clear: Do not assume that there is no reason to translate your marketing materials or that English is used in other countries! To be sure, English is the lingua franca of the world, and many people do have the ability to read English. But, faced with a choice, would you pull out your wallet for a company that caters to your needs in your non-native language, or your native language?

If translation and localization is not part of your international e-commerce strategy, then you may be leaving money on the table!

And, if you see the truth in this message, you have a couple of options available: you can develop an in-house translation capability, or you can commission a professional translation service to translate your marketing materials. Developing an in-house translation capability is prohibitively expensive, not to mention that it is a long term effort. An appropriate analogy to illustrate this point that of an IT department.

So, unless you have deep pockets, buying translation is the way to go.

Buying translation, however, can be overwhelming with all the technical jargon, and frustrating with all the endless marketing hype and "mission statements" that are thrown at you. Fact is, the basics of purchasing translation are easy. Read on. Your starting point should be the clarification of your translation project requirements. Consider:

  • Whether your marketing materials are for internal consumption (including partners) or external consumption?
  • Whether cost is more important or quality is more important?
  • What is the time frame for your project?
  • What are your ongoing (long-term) professional translation service needs?

By clarifying project requirements, you are establishing the framework to answer the 2 most important questions that will determine the success of your translation project. Namely, what is the right type of translation, and what is the right professional translation service for your translation project?

Ensure the success of your translation project – Read this Japanese Translation Guide .

Banning Smoking in Public Places: A Necessary Evil?

Alongside the constant effort to encourage more smokers to quit smoking is the ever-present question as to whether smoking should be banned in public places. A lot of arguments have stemmed from this topic and many a friendship has ended because of this debate. Here are some of the strongest arguments for banning smoking in public places.

The most common complaint and the most obvious reason would be the effort of tobacco smoke on the surrounding environment. Now, this includes a wide range of things. There is the natural environment to look out for, and the health of the people in the immediate surroundings. Studies have shown that passive smokers suffer a great deal more than is imagined and this is a big reason why a push for banning smoking in public places is so important. Adults constantly exposed to cigarette smoke have been found to be more susceptible to developing the same smoking-related illnesses as the smokers themselves. Cancers, lung disease, and asthma are the most common diseases. Even worse, cigarette smoke in public places also harms children. Asthma and middle ear infection are the most noted illnesses of children exposed to second-hand smoke. Finally, the environment is also a victim of passive smoke as this adds to pollution- a problem that is already an increasing point of alarm worldwide. With all these facts in mind, banning smoking in public places seems like the most logical preventive measure.

Other reasons often heard have to do with work as well. Smoking increases illnesses and illnesses lead to absenteeism. Employers would serve themselves in promoting a smoke-free office. The fact that the chance to smoke is greatly lessened is one way to keep employees healthier. On a similar note, the employer is also duty-bound to protect other non-smoking employees from those hazards of being exposed to tobacco smoke. A ban on smoking in the office is definitely one way to solve all these attendant problems.

Finally, banning smoking in public places helps the person desperately trying to quit smoking actually quit. Triggers left by second hand smoke, which include the smell of the tobacco smoke in general, the smell left on clothes and other people’s persons, and the general view of smokers, push the temptation to light up even further to the forefront. Opinions given often show that people trying to quit smoking feel that they would be greatly encouraged by an environment more conducive to their new, cigarette-free lifestyle. Thus, banning smoking in public places also helps increase the number of quitters.

Generally, the feeling is that public places are places for everyone; hence, there should be some responsibility to ensure each person’s freedom. One aspect of this freedom is the right to inhale fresh air and not to be exposed to harmful health hazards. Passive smoking, no matter how far away still appears harmful to most. And this is the most basic reason why smoking should be banned in public places.